Tesco, a UK-based grocery chain, failed to successfully expand into the United States because it did not account for differences in shopping practices, specifically that UK customers perform small, frequent shopping trips while US customers prefer large, bulk shopping trips.

Authors

• Person: Not available Organization: University of Pittsburgh School of Law
  A Guide to Navigating Cultural Differences in Business

Sources

• A Guide to Navigating Cultural Differences in Business online.law.pitt.edu University of Pittsburgh School of Law via serper

Referenced by nodes (1)

• U.S. location