In the United States, 70% of consumers prioritize personal choice and favor custom gadgets, whereas in Japan, 60% of consumers prefer group-approved brands such as family-sized rice cookers, according to Markus & Kitayama (1991).

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  Marketing and Consumer Psychology - iResearchNet

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• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

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