EEG allows subjects to move around during testing, whereas fMRI requires subjects to lie very still inside a machine that exerts a strong magnetic field.

Authors

• Person: Not available Organization: Harvard Business School
  What Neuroscience Tells Us About Consumer Desire - Baker Library

Sources

• What Neuroscience Tells Us About Consumer Desire - Baker Library www.library.hbs.edu Harvard Business School via serper

Referenced by nodes (1)

• Electroencephalography concept