Uma Karmarkar asserts that scientists in the field of neuromarketing must maintain a skeptical perspective, as it is easy to overstate conclusions when observing brain activity that correlates with behavior.

Authors

• Person: Not available Organization: Harvard Business School
  What Neuroscience Tells Us About Consumer Desire - Baker Library

Sources

• What Neuroscience Tells Us About Consumer Desire - Baker Library www.library.hbs.edu Harvard Business School via serper

Referenced by nodes (1)

• neuromarketing concept