EEG and fMRI studies indicate that the prefrontal cortex shows increased activity during logical assessments, while the amygdala shows increased activity in response to emotional elements related to branding or perceived product value.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Electroencephalography concept