McInnes, A. N., Sung, B., and Hooshmand, R. (2023) provided a practical review of the value of electroencephalography (EEG) to consumer research, published in the International Journal of Market Research.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Electroencephalography concept