Zhao (2022) utilized electroencephalography (EEG) and implicit response testing to study product service system (PSS) design and development for value co-creation and conflict resolution.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Electroencephalography concept