Neuromarketing is defined as the integration of neuroscience into consumer behavior research to provide insights into the neural mechanisms driving consumer actions.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• consumer behavior research concept
• neuromarketing concept