Critics of neuromarketing argue that the practice is ethically invasive because it manipulates minds, while proponents argue that it refines consumer choice rather than coercing it.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• neuromarketing concept