Previous neuromarketing literature has identified gaps including the need to clarify the definition of neuromarketing, investigate emerging subfields, and assess the effectiveness of various neuromarketing tools.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• neuromarketing concept