Consumers typically do not engage in deep processing, known as System 2, during online shopping episodes, particularly when interfaces are designed to reduce cognitive friction and increase emotional engagement.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• online shopping concept