A 2015 study by Venkatraman et al. found that 70% of neuromarketing applications increase advertisement relevance rather than tricking consumers.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• neuromarketing concept