Subjective norms, such as social approval from friends or online communities, increase the impulsiveness of virtual buyers during online purchasing.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• online shopping concept
• online communities concept