reference
Nemorin (2017) published 'Neuromarketing and the “poor in world” consumer: how the animalization of thinking underpins contemporary market research discourses' in Consumption Markets & Culture, which explores how the animalization of thinking influences market research.
Authors
Sources
- Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org via serper
Referenced by nodes (1)
- neuromarketing concept