Zhang and Lee (2022) applied consumer attitude change theory and dual process theory in a study using fMRI and IRT (behavioral tests).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• dual-process theory concept