Lee et al. (2007) demonstrated that techniques such as eye-tracking, fMRI, and EEG reveal neural triggers that influence consumer preferences and intentions.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• Electroencephalography concept
• Eye-tracking concept
• consumer preferences concept