Neuromarketing is defined as an interdisciplinary area which applies neuroscience and cognitive neuroscience to business, focusing on creating brain-friendly content or communication to understand how consumers react at a non-conscious level in real time, based on brain operating principles, with responses measurable by various neuro-metric or non-neuro metric techniques.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• neuromarketing concept