fMRI is used in neuroscience and neuromarketing to view the brain's pleasure center, where increased desirability of an object correlates with more significant changes in blood flow.

Authors

• Person: Not available Organization: Harvard Business School
  What Neuroscience Tells Us About Consumer Desire - Baker Library

Sources

• What Neuroscience Tells Us About Consumer Desire - Baker Library www.library.hbs.edu Harvard Business School via serper

Referenced by nodes (2)

• neuromarketing concept
• brain's reward system concept