Existing functional near-infrared spectroscopy (fNIRS) studies have identified activation patterns in the prefrontal cortex during product selection (Kumagai, 2012), risk assessment and financial investment (Shimokawa et al., 2009), and price evaluation and prediction tasks (Mitsuda et al., 2012; Cakir et al., 2018).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

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• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• functional near-infrared spectroscopy concept