Researchers argue that EEG sensors are more effective than galvanic skin response (GSR), photoplethysmography (PPG), and fMRI because EEG allows for insights into moment-by-moment changes in emotional expression.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Electroencephalography concept