Heart rate and heart rate variability (HRV) are used in neuromarketing as indicators of attention and arousal, with heart rate acceleration indicating increased arousal and heart rate deceleration indicating increased attention and interest.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• heart rate concept
• neuromarketing concept