A perfume brand increased online clicks by 300% by using a sensual advertisement that was tested via EEG to ensure it synced with brain pleasure pathways.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• Electroencephalography concept