The Theory of Planned Behavior (TPB) provides a framework for understanding how intention-driven mechanisms and social-cognitive factors influence impulsive buying in online shopping.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (3)

• Theory of Planned Behavior concept
• online shopping concept
• impulsive buying concept