Christophe Morin (2011) published 'Neuromarketing: the new science of consumer behavior' in the journal Society, which frames neuromarketing as a new scientific approach to understanding consumer behavior.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• neuromarketing concept
• consumer behavior concept