Cirović et al. (2024) utilized Aristotelian persuasion theory in a study combining EEG, eye-tracking (ET), and questionnaires.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• Electroencephalography concept
• Eye-tracking concept