The neuromarketing literature lacks a systematic analysis comparing the effectiveness of neurometric and non-neurometric tools in measuring psychological variables across different domains, as noted by Harris et al. (2018).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• neuromarketing concept