The systematic review of neuromarketing literature by the authors contributes to empirical research, commercial applications, and theory development by establishing a standardized definition for neuromarketing and addressing its definitional ambiguity.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• neuromarketing concept