US consumer behavior research distinguishes between conscious motives, which are easily queried in a standardized way, and unconscious motives, which are detected using psychoanalytic theory, projective techniques, and in-depth interviews.

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  Managerial marketing and behavioral marketing: when myths about ...

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• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• consumer behavior research concept
• U.S. location