Malathi Gottumukkala and K. Naga Sundari conducted an empirical study in 2023 on the impulse buying behavior of consumers.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying behavior concept