Horst Stipp (2015) documented the evolution of neuromarketing research from a novelty to a mainstream practice, specifically focusing on how neuro research tools improve knowledge about advertising.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• advertising concept
• neuromarketing concept