Davidson's influential approach-withdrawal motivation model was utilized in a 2022 study employing HR, GSR, EEG, and questionnaires to analyze neuromarketing perspectives.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Electroencephalography concept