A retailer increased sales by 15% after adjusting shelf visuals based on consumer gaze data, demonstrating the effectiveness of neuromarketing, according to Underhill (2009).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• neuromarketing concept