Consumer psychology draws from behavioral economics, specifically the concept of nudges, and neuroscience, where neuromarketing reveals brain responses to advertisements, as noted by Kahneman (2011) and Plassmann et al. (2012).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (3)

• behavioral economics concept
• neuromarketing concept
• nudges concept