Uma Karmarkar notes that advertisers have been successfully influencing human behavior and brain responses to some extent since long before the invention of EEG or fMRI technology.

Authors

• Person: Not available Organization: Harvard Business School
  What Neuroscience Tells Us About Consumer Desire - Baker Library

Sources

• What Neuroscience Tells Us About Consumer Desire - Baker Library www.library.hbs.edu Harvard Business School via serper

Referenced by nodes (1)

• Electroencephalography concept