Ming, Jianqiu, Bilal, Akram, and Fan (2021) applied Stimulus-Organism-Response (SOR) theory to explain how social presence influences impulse buying behavior in live streaming commerce.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (1)

• impulse buying behavior concept