He et al. (2021) utilized functional near-infrared spectroscopy (fNIRS) to study advertisement effectiveness regarding emotional resonance.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• functional near-infrared spectroscopy concept