Uma Karmarkar states that while consumers may have privacy concerns regarding advertisers gaining insight into the subconscious mind, current neuromarketing research focuses on understanding brain waves rather than controlling them.

Authors

• Person: Not available Organization: Harvard Business School
  What Neuroscience Tells Us About Consumer Desire - Baker Library

Sources

• What Neuroscience Tells Us About Consumer Desire - Baker Library www.library.hbs.edu Harvard Business School via serper

Referenced by nodes (1)

• neuromarketing concept