Traditional finance models assume that investors are rational and make choices to maximize their utility, whereas behavioral finance argues that human psychology leads to behaviors that deviate from rational economic theories.

Authors

• Person: Robinson Arran Organization: Business Studies Journal
  Behavioral Finance: The Psychology behind Financial Decision ...

Sources

• Behavioral Finance: The Psychology behind Financial Decision ... www.abacademies.org Robinson Arran · Business Studies Journal via serper

Referenced by nodes (3)

• human psychology concept
• behavioral finance concept
• rational economic theory concept