Yixin Gu, Ziwei Guo, and Junyi Hao conducted two cross-national experiments with 935 participants from China and Japan, using structural equation modeling to analyze the effects of AI-generated virtual streamers on consumer patronage intentions.

Authors

• Person: Kalina Mikołajczak-Degrauwe, Malaika Brengman Organization: Akademiai Kiado Zrt.
  The influence of advertising on compulsive buying

Sources

• The influence of advertising on compulsive buying ouci.dntb.gov.ua Kalina Mikołajczak-Degrauwe, Malaika Brengman · Akademiai Kiado Zrt. via serper

Referenced by nodes (1)

• China location