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Facts (3)
Sources
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 1 fact
claimHeart rate and heart rate variability (HRV) are used in neuromarketing as indicators of attention and arousal, with heart rate acceleration indicating increased arousal and heart rate deceleration indicating increased attention and interest.
Extent and Health Consequences of Chronic Sleep Loss and ... - NCBI ncbi.nlm.nih.gov 1 fact
claimPeople with Obstructive Sleep Apnea (OSA) exhibit faster heart rates, blunted heart rate variability, and increased blood pressure variability compared to individuals with similar blood pressure but no OSA, all of which are markers of heightened cardiovascular risk.
The New Field of Network Physiology: Building the Human ... frontiersin.org 1 fact
referenceThe study 'The Effects of Specific Respiratory Rates on Heart Rate and Heart Rate Variability' (Appl. psychophysiology biofeedback 28, 13–23) examines how specific respiratory rates influence heart rate and heart rate variability.