credibility ↔ consumer behavior

Relations (1)

related 2.00 — strongly supporting 1 fact

Credibility is identified as a key factor influencing consumer behavior in social media advertising contexts, as evidenced by its role in triggering impulsive buying [1] and its analysis as a primary driver of consumer responses in recent research [2], [3].

Facts (1)

Sources

The psychological mechanisms through which digital content ... frontiersin.org Frontiers 1 fact

referenceKothari, Choudhary, Jain, Singh, Prasad, and Vani (2025) analyze the impact of social media advertising on consumer behavior, focusing on the roles of credibility, perceived authenticity, and sustainability.