Kothari, Choudhary, Jain, Singh, Prasad, and Vani (2025) analyze the impact of social media advertising on consumer behavior, focusing on the roles of credibility, perceived authenticity, and sustainability.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• credibility concept
• social media advertising concept
• consumer behavior concept