neuromarketing ↔ Emotions

Relations (1)

related 2.00 — strongly supporting 2 facts

Neuromarketing is directly linked to emotions as it utilizes neuroscience tools to study emotional responses in decision-making [1], a relationship specifically explored in recent research regarding consumer brand loyalty [2] and [3].

Facts (2)

Sources

The psychological mechanisms through which digital content ... frontiersin.org Frontiers 1 fact

referenceAwasthi, A., Nneoma, N. R., Shukla, P., Kumari, S., Sahil, S., Gandhi, N. et al. (2024) published 'The role of emotions in consumer brand loyalty: a neuromarketing approach' in the International Journal of Tourism and Hospitality in Asia Pacific.

Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org Frontiers 1 fact

claimNeuroscience offers tools for studying attention, attitudes, emotions, and memory-based decision-making that can be leveraged in neuromarketing.