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artificial intelligence ↔ customer loyalty

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related 2.00 — strongly supporting 2 facts

Artificial intelligence is linked to customer loyalty as a digital trend influencing brand loyalty [1], [2] and as a technological tool used to analyze the factors that drive customer loyalty through data mining [3].

Facts (2)

Sources
Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing 2 facts
claimThe authors recommend that future research explore the long-term effects of constructed desires on consumer well-being and brand loyalty, as well as the impact of emerging digital trends such as AI and AR.
claimThe authors recommend that future research explore the long-term effects of constructed desires on consumer well-being and brand loyalty, as well as the impact of emerging digital trends like Artificial Intelligence (AI) and Augmented Reality (AR).