The authors recommend that future research explore the long-term effects of constructed desires on consumer well-being and brand loyalty, as well as the impact of emerging digital trends such as AI and AR.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• customer loyalty concept
• artificial intelligence concept