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Framing is a core concept within behavioral economics, as research shows it influences human decision-making [1] and serves as a key factor in how behavioral models account for the context of choices [2], [3].

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Development of Behavioral Economics - NCBI - NIH ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press 2 facts
claimBehavioral economics models are distinguished from models in other disciplines by their incorporation of the interaction between cognitive and noncognitive forces with the surrounding environment, and the attention individuals pay to the detailed context of decision-making, known as framing.
claimBehavioral economics models are distinguished from models in other disciplines by their incorporation of the interaction between cognitive and noncognitive forces with the surrounding environment, and the attention individuals pay to the detailed context of decision-making, known as framing.
Read This Story to Learn How Behavioral Economics Can Improve ... ama.org American Marketing Association 1 fact
claimBehavioral economics research demonstrates that humans often behave irrationally, specifically by changing their actions when the same choices are presented with different framing.