Behavioral economics research demonstrates that humans often behave irrationally, specifically by changing their actions when the same choices are presented with different framing.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• behavioral economics concept
• framing concept