Knowledge Tree
Relations (1)
related 2.32 — strongly supporting 3 facts
Marketing strategies are designed to influence consumer behavior [1] and are developed based on insights gained from analyzing that behavior [2]. Research links these concepts through the study of impulse buying [3] and the evaluation of post-purchase satisfaction [4].
Facts (3)
Sources
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 1 fact
claimLee et al. (2017) and Zhang and Lee (2022) assert that the post-purchase stage of consumer behavior provides valuable insights into the effectiveness of marketing strategies and consumer satisfaction.
Factors Affecting Impulse Buying Behavior of Consumers - Frontiers frontiersin.org 1 fact
claimThe research article 'Factors Affecting Impulse Buying Behavior of Consumers' identifies consumer behavior, purchase intention, impulse purchase, emotional influences, and marketing strategies as its primary keywords.
Consumer Psychology: Insights and Practical Applications online.edhec.edu 1 fact
claimConsumer Psychology Consultants help businesses understand consumer behavior and the decision-making process to develop effective marketing strategies using research and data analysis.