consumer behavior ↔ Functional MRI

Relations (1)

related 2.00 — strongly supporting 3 facts

Functional MRI is a neuroscientific technique used to evaluate consumer behavior by measuring neural responses during various decision-making stages as described in [1], [2], and [3].

Facts (3)

Sources

Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org Frontiers 3 facts

referenceCasado-Aranda et al. (2020) applied the Theory of consumer ethnocentrism using fMRI and questionnaires to analyze consumer behavior across pre-purchase, purchase, and post-purchase stages.

claimNeuroscientific techniques such as EEG, fMRI, and eye-tracking can evaluate consumer behavior across decision-making stages, including need recognition, evaluation, and post-purchase, by measuring real-time neural responses.

referenceGómez-Carmona et al. (2021) utilized fMRI to study consumer behavior across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.