Knowledge Tree
Relations (1)
related 2.32 — strongly supporting 4 facts
The pre-purchase stage is a fundamental component of the consumer decision-making process, as evidenced by multiple studies that analyze consumer behavior specifically across the pre-purchase, purchase, and post-purchase stages using various neuroscientific methods [1], [2], [3], and [4].
Facts (4)
Sources
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 4 facts
referenceZamith et al. (2025) utilized GSR and eye tracking (ET) to study consumer behavior across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.
referenceCasado-Aranda et al. (2020) applied the Theory of consumer ethnocentrism using fMRI and questionnaires to analyze consumer behavior across pre-purchase, purchase, and post-purchase stages.
referenceAlvino et al. (2020) utilized EEG and questionnaires to study consumer behavior across pre-purchase, purchase, and post-purchase stages.
referenceGómez-Carmona et al. (2021) utilized fMRI to study consumer behavior across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.